Hi, I'm Shaban
Senior UX designer in Toronto. I take products from first research to shipped release.
See the workSelected work
Two shipped products and one public-transit proposal.
Heingrid Pharma
+24% verified doctor visits, +81% on-time reports
Replaced the fragmented tools pharma field reps were juggling with one mobile-first app.
Recognition

Open Data for Accessibility Award
The Canadian Open Data Society recognized rideTO, my accessibility-first TTC transit companion built on open transit data.
Visit rideTO
Guest speaker at Civic Tech Toronto
Presented the TTC passenger-information-display research and redesign proposal to Toronto's civic technology community.
Civic Tech Toronto
Featured in blogTO
The TTC passenger-display redesign was covered by one of Toronto's largest digital publications.
Read the articleWriting
Notes on interfaces I did not design, and what they teach.

Feb 17, 2026, 8 min read
Why I Google my own watch: A UX critique of the Casio G-Shock
The GA-700 is built to survive anything. Setting the time without a tutorial is a different story.

Jan 27, 2026, 5 min read
Why some ATMs give your card back before your cash
Why some ATMs hand back your card before your cash, and what that small reordering teaches about designing for how people behave.

