Hi, I'm Shaban
A Toronto-based senior UX designer with 6+ years of experience turning complex B2B and B2C challenges into clear, accessible, research-driven products.
Selected Work
TTC Passenger Info Display
Field research with transit riders surfaced unmet accessibility needs, resulting in a software-only redesign proposal for TTC's passenger information displays.
7 min read
Heingrid Pharma
End-to-end UX for a B2B mobile app that replaced fragmented tools for pharma field executives, boosting doctor visit rates and on-time report submissions.
7 min read
TutorComp
Redesigned a friction-heavy session booking process for a global online tutoring platform into a self-service experience, achieving strong adoption and completion rates within four months.
8 min read
Recognition
Award
Open Data for Accessibility Award 2025
Recognized by the Canadian Open Data Society for rideTO, a project improving transit accessibility through open civic data.
Speaking
Guest Speaker at Civic Tech Toronto
Speaking at Civic Tech Toronto about my TTC passenger information displays case study.
Press
Featured in blogTO
My TTC displays project drew public attention and was covered by one of Toronto's largest digital publications.
3 min read
Read article (opens in new tab)Writing
Why I Google My Own Watch: A UX Critique of the Casio G-Shock
The GA-700 is built to survive anything. Changing the time without a tutorial is a different story. A senior UX critique of Casio's hidden interface and the design debt behind it.
8 min read
ATM Withdrawals: Reversing the Routine, Elevating the Experience
A small change in card-and-cash dispense order is a masterclass in user-centered design - and shows how minor adjustments yield major UX wins.
5 min read