The gap between “works” and “actually works” is where I live.

For the past several years I've been embedded in enterprise teams, leading design at an EdTech company where I launched a new product line and rebuilt workflows their users had been struggling with for years. Before that, I joined a startup as the first designer and took it from a napkin sketch to a live product with paying customers. More recently I've designed field apps for pharma and medical-device sales teams in India.

Outside of client work, I design for civic transit on my own time. I researched the TTC's bus information displays; those proposals were published in blogTO (opens in new tab) and led to a speaking slot at Civic Tech Toronto (opens in new tab). On a separate track, I built rideTO (opens in new tab): a free, real-time TTC transit companion designed accessibility-first, with high-contrast colours, screen reader support, and a dyslexic-friendly typeface built in from the start. The Canadian Open Data Society awarded it the Open Data for Accessibility Award 2025, recognizing projects that improve civic life through open data.

The work I care about most is finding where a product gets in people's way and fixing it.