The gap between “works” and “actually works” is where I live.
Almost every product has a version of itself that's easier to use. I find it.
For the past several years I've been embedded in enterprise teams, leading design at an EdTech company where I launched a new product line and rebuilt workflows their users had been quietly struggling with for years. Before that, I joined a startup as the first designer and took it from a napkin sketch to a live product with paying customers.
Outside of client work, I've been independently drawn to civic transit. I researched the TTC's bus information displays — those proposals were published in blogTO (opens in new tab) and led to a speaking slot at Civic Tech Toronto (opens in new tab). On a separate track, I built rideTO (opens in new tab): a free, real-time TTC transit companion designed accessibility-first, with high-contrast colours, screen reader support, and a dyslexic-friendly typeface baked in from the start. The Canadian Open Data Society awarded it the Open Data for Accessibility Award 2025, their top recognition for projects improving civic life through open data.
That's the work I care about: finding the friction nobody's named yet, and removing it.
The best UX is invisible.
I make sure the results aren't.

- Short Name
- Shaban
- Pronouns
- He/him
- Current Location
- Toronto, Canada
- Education
- PG Certificate in Interactive Media Management, Bachelor of Technology in Mechanical Engineering